We went out for burgers earlier, and our favorite burger joint down in Wicker Park had this behind the bar. I had to try it since it gets carried infrequently by my local liquor store...and when it does, it probably has the price jacked up because anytime your juice can be compared to Pappy, the sellers start seeing dollar signs. On its own merits, it's a fine bourbon. The nose is both sweet and punchy - light caramel, a little bit of apple, and a sparky cracked black pepper. The palate is a little more simple and sweet, easygoing with just a little hint of that pepper. It's good, if not great; this was my Mema's go-to bourbon back before Buffalo Trace bought the name and decided to turn this into a "rare" product line. Just as a tangential aside, I HATE HATE HATE it when distilleries play these kinds of intentional scarcity to drive up demand games. It just makes it harder for appreciative drinkers to get the stuff at a fair price because of gouging and stockpiling. Off my soapbox. At any rate, its MSRP is a fair enough value for a bottle - it's good, and goes down easy. That being said, I'm not going to stand in line, pay 5 times the distillery's recommended price, and then punch out somebody in the parking lot for trying to take the bottle out of my cart.