Never underestimate Heaven Hill. While the nose suggests a walloping blend of sweet smooth flavors the taste isn't as entirely smooth and rich as you would guess. That is to say this isn't Pappy, you paid slightly over 20$ at metro liquors for something that isn't pappy, now cry me a river. This is still one of the absolute values in liquor today, a great round rich flavor and sweetness that does HH proud. Not noting the in your face "fruityness" the pro reviewer states, the fruit flavor is more subdued with rich smokes/vanilla and woods, however it finishes with a warm cinnamon that simply makes you anticipate the next sip of this no longer secret, secret weapon. The absolute value properly deserves the 3.5 stars. If you don't try this one right away you are nuts and don't deserve a good drink. Grab it before the local store jacks the price to 30$ (if they already havent) and hats off to Heaven Hill for this huge favor to us bourbon lovers who like to save a dime now and again.