Tastes substantially less harmful to my DNA than the non-organic version. Chem-trails. Elvis and Amelia Earnhart faked the moon landing in D'Jibouti. I have friends who don't really like rye whiskeys, but I think they'll like this one. Has a maple syrupy feel and smell. I'm honestly struggling to get beyond that flavor as well. A hint of lemon on the finish. Good rye matey!