I'm not quite willing to give this four stars, but I will say that it's got more character than the usual Jack Daniels Black. The second run through the charcoal imparts a distinct charred, almost smoky quality to the whiskey alongside the usual Jack fruity-n-sweet character. I'd still mostly use this to mix, and I'll stick to my Dickel (hehehe) over this...but if this were the only whiskey behind the bar, I'd still drink it.