I can't help but feel like people are a little hard on this one. It's not a rich or robust cotch, but I find it to be flavorful enough to be enjoyable, and completly inoffensive. I think I actually prefer this over the Black Label. I can get a half gallon of Red for $38, or a fifth of Black for $36. If I'm going to pay Black money, I might as well shuck out a few more dollars for a good single malt. Black just tastes like buyers remorse to me. But for a serviceable daily slugger, I've been hard pressed to find anything in the price range that I like better than Red Label.