The amusing thing was that I went into the liquor store today just looking for something cheap for a daily dram, like a Johnnie Walker Black. Well, they actually had this new one, and I thought, "What the hell, might as well" since it was 40 bucks. Heather, with light fruit on the nose. Pineapple, caramel, slight peat and smoke. Decent, but nothing special. I wouldn't dare touch it with water at 40%. Similar palate - nice splash of sweetness, but not in a cloying manner. Toffee, smoke, and some oak notes. The strangest thing to me is that this is not at all much different than the Valkyrie, which is twice the cost. The finish is similar to the Valkyrie as well, with a short subtle coffee bean after taste. On par with the standard JW Black, and a good option for a standard if you want something cheaper.