good aroma. Great flavor. Holy crap this thing is a freaking Inferno on the front end. I thought it would get better after a couple sips. nope. it stays high intensity the entire way through. great for the middle of winter while you're sitting outside freezing your butt off. side note: the Russell 10 year I had after this tasted like water. update: tried it again, seeing I own a bottle. the fire is gone. not sure what happened to my taste buds but it is fantastic on the 2nd try. 3rd times a charm. I tried this as my base for old fashions...... good decision. now my go to for a rich, full old fashion.