For some reason, this costs a relatively reasonable $13 a pour at my local bar, in line with the basics like Knob Creek or Bulleit. Anyways, compared to those, I'd give this one the call maybe a third of the time, opting for the other two the rest of the time — it doesn't stand head and shoulders above them, in other words. Relatively one note, albeit a pleasant note, on the nose and palate, with a heavy dollop of maraschino cherry. For a 10-year old bourbon, this is not oak-heavy, although there's definitely evidence of cask influence. I've seen a lot of reviews claim that this bourbon has a strong chocolate note, but I'm not seeing it — fudge, maybe. The most unique feature of this bourbon is that, although sourced from the Midwest, the company uses New York mineral water to dilute it down to its bottled proof. Not sure I can really tell the difference, but there's a slightly bitter or grassy quality, reminiscent of lemon rinds, at the end that may be a result of that New York water.