The 10yr is about $70 in my area (mid-Atlantic). Interesting drink. I’m not able to discern all the little details, but what I do know is this is a strong yet smooth bourbon. Packs a punch on the finish. Does not taste very complex or full of different flavors, and I think that’s the appeal. Maybe some citrus and a little pepper or tobacco, but that’s all I get drinking it neat. Glad I took a chance on this one.