Totally changed my mind & now really like it! The trick is add some water to cut the proof & do NOT add ice. Totally different but interestingly good from bourbons I am used to. I taste more spice than fruits but not too spicy & actually a little sweet (vanilla) @ the end. Slight nice burn in the mouth but no burn down the throat. It is a FULL, FLAVORFUL bourbon. If you have tried & didn't like it, I would say "TRY AGAIN".