Great price in Ontario for something which competes with most $50 bottles over here. I know I talk a lot about cost in my notes, but when you are not wealthy and are obsessed with trying everything out, value matters. Especially in Ontario where you're paying more than double the price for many desirable American spirits. That being said at $37 you really can't go wrong. I'd say it's a perfect everyday bourbon but it's not always available. So scarcity is really part of the appeal as well. It's not as good as many single barrels, or well aged bourbons imo, but it's a lot better than the entry level jim beams, and Jack Daniels...etc. Tons of cherry, and overall buttery confectionery sweetness. Great neat as well!