This one goes to show how much palates vary. While some say it's not very complex and sort of entry level, I couldn't disagree more. Does it remind me of a particular blue gel toothpaste with sparkles in it that I used as a child? Yes. But I also get dill, and an oak character that I usually only find in older and more expensive whisky. Man. there's loads of different flavours in here compared to anything else in the range except Lot 40. It drinks like something in a higher range. I tried it back to back with Wiser's dissertation and could barely tell which one I liked more. I think it's a steal at $35 cad (regardless of price increase), and feel if Jim Murray wouldn't have awarded it, it would have been considered a hidden gem by many Canadian Rye whisky connoisseurs. I always really enjoy this rye.