I had heard a little about the Michters offering and pushed the buy button when I saw that it was on sale at the LCBO for $23 off. I find the palate less bold than I have come to expect from premium ryes such as Willets (or even my standard of reference Lot 40 Canadian rye). I suspect the smoother, sweeter taste results because this is not a pure rye. Although I'm sure that rye makes up >51% of the mash (in accordance with US distilling law for rye), I suspect there is a considerable amount of corn in there also that tames down the rye flavour. Having said that, I've grown to enjoy this rye; but I'm still not sure I'll be buying any more at the regular price