I find it hard to really describe this, but I like it. It has a really interesting, compelling nose. The taste is also quite distinctive. I picked up some when I was in Nashville. If you like whiskey I strongly recommend that you take the tour of the distillery next time you're in Nashville (which includes a tasting of their whisikies). If you like, pick up a bottle (or two) of this stuff, because you can't buy it anywhere else.