This is my everyday bourbon.. Nothing fancy here, just good whiskey. I've found it as low as $11 a fifth and $20 a handle. You can't beat the taste for the value.. I've had $30 bottles that weren't as good. I try to keep at least 3 bottles on hand .. Top, middle and bottom (for my everyday after work drink). You can't go wrong with black label. I prefer with just one ice cube to chill, but not ruin the flavor.. If you have to mix bourbon why even bother!