The nose is filled with artificial coconut, vanilla, and suntan lotion. A little cola, but maybe only suggested due to the ungodly amount of caramel coloring that must be in there. The taste: Oh, syrupy sweet. Like, Jagermeister levels of concentrated soft drink syrup, with more artificial coconut, and a bit of licorice; the "Dr. Pepper" end of the soda spectrum. Smooth and thick entry, a Trojan horse to deliver the 94 proof to the back of the throat and across the tongue. This is not actually *that* bad as far as lower shelf rum goes. It isn't rubbing alcohol like Captain Morgan and Bacardi, but the flavor profile makes it seem like it was specifically engineered for mixing with Coke. This is not a thing that I have any interest in doing though, and so I don't know how much more shitty liquor I will try just for the sake of reviewing it.