Looking for something different; a brief deviation from whisky for the beach house vacation, I had previously tasted this and the Cucumber and Mint vodkas. I grabbed both, again, for said beach house, Fire Island vacation. The nose in intensely pink grapefruit with coy rose petals aromas. The rose notes are more easily detectable on the palate though the grapefruit takes the spotlight. It’s slightly citric and bitter, as expected. All that being said, I mainly brought this and the Cucumber to the beach (of course with some scotch) for several reasons: The alcohol level is a mere 30% and the flavor profile is ideal for summer drinking. It is light, clean and crisp. Not the saccharine, sticky flavored vodkas that seem to be a dime a dozen. For this Grapefruit and Rose vodka, I found that this makes a perfect addition to margaritas. The citric and sour flavors of a margarita were quelled with a splash of this vodka. Much we were amazed and all week we sipped upon margaritas with Grapefruit and Rose under the warming beach sun. Simple and straightforward. Well done Ketel One.