I think this is the same mash bill as their Old Nick wheated bourbon (which is also excellent, by the way). Corn and grain heavy. Definitely not neutral like a vodka. Has a slight tequila'ish note to it. Pairs very well with citrus. In the summer when I fix the woman to whom I'm related by marriage a Hendrick's and tonic a healthy pour of this with the rest of the bottle of tonic makes an excellent drink.