You need to understand that this isn’t a fine bourbon or a scotch; it’s a $14 bottle of whiskey and you get what you pay for. This isn’t a whiskey you put in a Glencairn and sip slowly; mix it with some Coke and it’s a inoffensive, fruity mixed drink. If you look at it from that perspective, it’s a great whiskey. If you try and sip it and expect it to be as deep and complex as Laphroaig or Makers 46, you’ll be disappointed. A good, cheap whiskey for when you want to get a good buzz in a very easy-to-drink way.