I really wanted to like this product from the get-go, I really did. I imagined the palette of the man's man and a great fighting machismo would lend itself to very full bodied, flavoursome and characteristic drink. No. A very, basic whiskey that gives nothing noteworthy after the link to a great fighter and celebrity - Conor McGregor. Lacking in character and a flimsy, boozey surfectant of weak apple, vanilla and rubbing alcohol it serves it best purpose (if that) 3 shots in a short glass of coke. Dont even bother drinking it neat, Whiskey disappointment is not something to savour. It's at the bottom end of a bottom shelf product. The branding is boring and woeful- an overall forgettable experience for even the least experienced Whiskey drinker.