Although I have tried this neat, I much prefer adding a small amount of ice, which unleashes the flavors of this bourbon. And man, there are some very unique flavors with a nice level of sweetness. In fact, I detected a profound almost dark chocolate/raisin note that, the more I let it sink in, became more clearly ancho or pasilla. Very unique and enjoyable. Great sipper, but add only a few chips of iced distilled water, not a full cube.