Sweet. Flavor dumbed down to make it appealing to a mass audience. I’m assuming they were targeting all of the GOT fans that have limited their drinking to sweet cocktails. The gimmick of storing the whisky in the freezer probably was to help those people take it down easier, as drinking a whisky neat is normally too harsh on their palettes. Unfortunately for the rest of us, the flavor will be odd. Sadly, the most enjoyable aspect of this whisky is the bottle.