So I was a skeptic. Jack Daniel’s, old no7, could this really be worth the cost? Well, i’m going to tell you, in a blind tasting, i would confuse this with George T Stagg. Its super rich and hot as a bbl strength should be. After a little ice melt it turns into a velvety smooth rich drinker. I have passed up Jack Daniel’s single bbl for years, that will end today.