it's very potent... I prefer to drink it on the rocks (3 precisely). Great overtones of the 3-5-7 year mix small batch. Once it hits your pallet it's sharp has a little bite and a kick at first but when it rolls back the maple kicks in. After your second sip, it still has a punch but goes down decent. It's a nice product... hands down its superior compared to a kentucky whiskey like jim beam maple or even a flavored Crown Royal. Give it a go, you won't be disappointed. Cheers!