Is this the best whisky in the world? Nope. Is it even the best bourbon? Probably not. But it IS most certainly what it IS. Like Guinness is to stouts. This is kind of the bog standard of the style, and that is not a bad thing! Ever dependable and readily available, often at very good prices. It is alright neat, great on ice, and excellent in cocktails. If I need a bourbon for the bar cart this is what I am reaching for 9 times out of 10. Sure there is better juice out there. Stronger, more flavourful, more complex, but this does its job and does it well!