Appearance: Dark reddish amber, almost burnt umber. Against the light it appears quite transparent with no particulate matter. Aroma: A mild and pleasant coffee aroma. Very straightforward, no vanilla or spicy notes. It smells just like a cup of good strong black coffee. Flavour and texture: Pleasant initial flavour, sweet but not cloying or syrupy. A well defined, full coffee presence on the palate which lingers into a medium-long finish. The texture is rounded and silky but not overly sweet. A rather plain character that could be criticized as a little simplistic or generic, but at the same time it is satisfying and enjoyable. Imagine a cup of well brewed strong black coffee with about 3-4 teaspoons of white sugar and a dram of white rum. That pretty much captures it. Nothing in particular to criticize, and the Fair company seems like a good organization that sources its ingredients from fair-trade sources. A pleasant sipper (better than Kahlua, actually, as it's much more like a homemade liqueur) and probably a fine mixer as well. "Above Average" : 81/100 (3 stars)