Other reviews weren't kidding. It smells like nail polish remover. It's not an overpowering burn in the nose, but the similarity to nail polish remover is unmistakable. There are some faint red fruit and berry aromas on the back end or when nosing from a distance. Wow, first sip burned. I think one could use this for industrial cleaning. I was not expecting that. Upon letting it sit open for a while and revisiting, it was infinitely more approachable, but still not good. $20 on sale, marked down from $30. Probably not worth even $20, since I could have used that on something better.