Lighter and a little less bitter than Campari (more like Contratto Bitter), with a crisp clean gentian and herbal flavor, and not over-sweetened. Beautiful dark rose color and medium body and mouthfeel. Use in place of Campari in cocktails where you want something softer but still with a gentian bite. 24% ABV. Innovative, that's what St George Spirits is--making quality products across the board.