I purchased a 50 mL for $2.75 since I've never had this and always had the original Jack Daniel's growing up. (In NC the 750 mL is $34.95.) The nose is quite nice, creamy bananas that is reminiscent of 1792 Single Barrel and some pot-still Irish whiskeys I've had. The taste is smooth, buttery, with less banana taste than on the nose. And this whiskey disappears FAST, with little to no alcohol bite. This is a good whiskey for those who want something easy to sip on and are turned off by more challenging bourbons. I would compare this to the aforementioned 1792 and Jameson Black Barrel, but noticeably worse than both. At this price I probably won't be buying it again, but I can see the lane this whiskey travels in and I'm sure a lot of people would enjoy this over Jack Daniel's Black Label.