I put off trying this for a while based on the reviews. But I was pleasantly surprised when I finally got my hands on a bottle. It has that classic Beam nuttiness, but the fruitiness from the finishing complements the flavor greatly. For $35, this is a great new product in the Jim Beam line. Much better than standard White Label, but lacks the oakiness I love from the Knob Creek Single Barrel for $15 more. I may not always keep this on my shelf, but it's an exciting change in what I've come to expect from the distillery. Recommended.