With all the small batch and single barrel offerings out there today, JB White Label seems pedestrian. However, for its price and availability, it is perfect for mixing and high balls. I keep a bottle on hand for those who are not into higher proof bourbon, or those who think they need to take my hard to obtain bourbons and mix them with soda, ginger etc. I also like to use it from time-to-time as a base line comparison to other bourbon during blind tests. Sometimes my taste buds need a reset.