The flavor notes on this one are pretty simple because it is a classic exemplar of the sweet side of the bourbon spectrum: vanilla, Hershey's chocolate sauce, spice, and cherry cola. It's pleasurable, if not overly complex. Its profile feels younger than expected, with relatively little oak. But, holy crap, they sell this bourbon for $125 (or was it $129?). That is a lot of money for a bourbon that isn't a limited annual release or special edition. Actually, that's a lot of money for any bourbon. Spoiler: I don't think it's worth it. It's a very solid bourbon, but the price just blows my mind. This same distillery, Heaven Hill, releases its powerhouse Elijah Craig Barrel Proof, also with a 12-year age statement, for about $70 to $80. It's stellar. Until a few months ago, its 10-year Henry McKenna Single Barrel was widely available for $40 (then it won Whiskey of the Year and became impossible to find). McKenna's not quite in my wheelhouse, but it's an impressive and award-winning bottle. What makes this one worth the premium, aside from the artificial scarcity produced by selling it only at the Evan Williams Experience? To add some bizarre insult to injury, Heaven Hill apparently exports this to Japan and sells it for $30 over there. Go figure. Try it at the Evan Williams Speakeasy Tour, where $20 gets you a taste of this, Evan Williams BIB, Pikesville Rye, and Elijah Craig Barrel Proof.