Awful. I could not stand to drink it straight. I had to end up mixing it with coke and even in a 12 ounce can of coke the rum flavor was overpowering. The rum flavor was just WAY too much. It tastes more "rummy" than drinking straight rum neat. This is probably the most disappointing bottle that I've purchased in recent memory. The more I drank it, the less I liked it. I will not buy again, and I'd caution those who are considering buying it - try it first unless you REALLY like blackstrap rum.