I like this more than some others, it appears, and so do my friends. I have only been through 1 bottle so far, but it was a real hit with my less experienced friends. Very soft and gentle flavor. It's only 40%, which makes it even lighter. Good clean flavor, sightly sweet and spicy, with a mild tobacco/wood finish that is very short. I could drink it all day, and not flinch once. However, for the price, there are a number of options I would prefer, given I like fuller flavored whiskey.