I got this on sale from an online liquor store. Its regular price probably would have made me shy away from it, as I have a slight aversion to paying a premium for "ultra-luxury" gins. However, the sale price took this down right around the price point of Plymouth Navy Strength, and I gambled. There are three or four big notes in this gin, all of them are great, and the intensity of the high proof really pays off: an intense citrus tartness or acidity; a sharp, almost acrid, pepper; of course, that aqueous and green juniper berry; and a cleansing, sweet ginger. This is world-class gin and it either makes a heavyweight martini or a real doozy of a nightcap.