White label Beam, we all know what it is, where it comes from and why it exists, the product that for some started it all. Pretty sure this was my first sippy cup taste of the real thing grammy slipped me when the folks weren't watching. After all bourbon is the universal cure for what ails us. Maybe best viewed in comparison to older brother Black Label Beam or rivals equivalent, green label Evan, or white label heaven hill, the White label means a relatively thin, watery bourbon that just manages to deliver a few of the sweet and oak notes on which the breed of basic bourbon subsists. These base level products are often as well recognized for what they don't contain, that being something awful that will ruin even the most experienced bar tenders hot toddy. Maybe not all that good, but not all that bad, either. Certainly not what everyone is shooting for but perhaps what we all agree is required to simply call yourself "acceptable bourbon". It's there, it's in a bottle, and you can buy it. For many that first swig of Jack, Jim or Old Granddad will etch a memory in our heart, making it a part of our heritage, the Americana that is bourbon.