Has that Jamaican funk -- but not overpowering -- and a sweet, tropical fruit & banana aroma. My pre-teen son said it smells like a dry-erase marker. I think it has a mild sweetness, Jamaican carmely-funk, smoothness on the tongue but an after-burn that is a bit too strong and lingering. Someone mentioned it'd be better with ice but while that did calm the burn it made the flavor a little more stronger. Rating is based on neat sipping.