After seeing people rave about this budget bourbon on various forums etc, I decided to try it out myself. What I learned here is to not let a cheap looking label and price tag fool you. Yes it’s got some heat at 114 proof. Let it it breath for 5-10 mins. Adding some water can be helpful for this one too, but not required. But man, it’s got some good flavors going on for the price. The nose is spicey (cinnamon) with light fruits and some nuttiness that I get with regular Beam and some leather. The palate is not overly sweet and immediately jumps into that nice leatheryness and dark cherries. The finish is medium length that gives you that fiery bite at first and then dies down. But never bitter. Overall not super complex, but what it does give you are some very nice masculine notes.