If you have a friend who is hesitant to drink whiskey neat due to limited experience, this is a perfect starter. Since the market is extremely limited for wheat whiskey, I compare this to the drinkability of Maker's Mark and Larceny. All 3 are widely available and sub $30. Bernheim is smoother and lighter than either due to higher wheat, which is why I recommend it for beginners. Oak is most prominent on the nose, due to the 7 year statement. I also smell caramel, but keep in mind everything I'm smelling is subtle. The taste is equally light. All of the flavors I see in reviews are mild at best, including the oak and alcohol. This whiskey basically disappears on the tongue. I barely know I had a sip of it 10 seconds after swallowing. It is honestly impressive how light and drinkable a 7Y whiskey can be. But that's not what I want these days. I see value in this, especially for $29 with its age statement and uniqueness. However, it is boring to drink and I'm having a hard time finishing the bottle because I always want to reach for something else. Buy this for your friend who drinks whiskey on the rocks or Crown Royale straight, I'm sure they'll enjoy this.