Was gifted this bottle. A novelty for sure. People reviewing this as a serious whiskey are missing the point. No, you can't sip this, you'd be an idiot to try. It's fun, and something really different. Take it as a shot, after enjoying the smells (probably the best part). This is what you take as a shot if your college football team is kicking off at 11 and you just got out of bed at 10:30 and need a kick in the ass to wake up. The 70 proof is frankly disappointing, and they water it down with sugar water to make it extra sweet. I keep it on hand as a novelty to share sips with visitors, but would never seriously buy it. The suggestion to try it in a bloody mary might be something I need to try.