In Mixed Martial Arts there is no one bigger as far as name recognition as Connor McGregor. Whether you love him or hate him, McGregor has a persona that is undeniably entertaining. Bold, brash, abrasive, flashy, and unappologetically in your face. Couple that with the fact that McGregor has been to every continent where whiskey is distilled and has the income to try some of the best whiskeys in the world, many people wanted it to be something exceptional and unique to match his character. What you have in Proper No. Twelve is something that is light, sweet, smooth, and approachable. It’s a blend of 3 year old malted barley and grain whiskey, likely from Bushmills as it claims to be from the “oldest” distillery. Nose, palate, and finish is full of pear, apple, honey, vanilla, and corn syrup sweetness. It is extremely easy to drink neat or on the rocks if you are new to drinking whiskey, and affordable enough to mix into cocktails. While Proper Twelve is not anything approaching McGregor’s personality, I’ve talked to a few people who have never drank whiskey before that told me they’ve tried it and enjoyed it. Although regular whiskey drinkers may find it simply average, majority of Connor’s fans are probably not regular whiskey drinkers and Proper Twelve reflects that. Connor McGregor is a brilliant businessman and the fact the he released a gateway whiskey that appeals to majority of his fans confirms that. Personally, I would love to see something that is representative of his persona...”The Notorious” on the label of such whiskey might be too obvious but a brilliant move nonetheless.