What are you to do when you don’t want alcohol, but enjoy cocktails? It’s the same dilemma with Beyond Meat burgers isn’t it? If you want to reduce meat intake for whatever reasons ( vegetarian, climate change, animal cruelty, health, etc), you end up having things like Beyond Meat. You don’t have it to save costs...Beyond Meat is more expensive than a burger patty, just like Seedlip is more expensive than most gins. So—you have Seedlip for directly avoiding alcohol in cocktails, just like you’d have Beyond Meat for directly avoiding meat. And there’s a huge market for that. Let’s get down to brass tax—-how is this Beyond Meat for gin? Here’s the thing: if you like whiskey, you’ll not like gin as much because it lacks the complexity. And if you like gin, you won’t like a non-alcohol version of gin-replacement. It’s like if you like a good burger, Beyond Meat, as good as it is, isn’t the same. Same with this Seedlip Spice. Going in, you automatically reduce your expectations. So for me, as a whiskey connoisseur, I went in with reduced tepid expectations. I had this with a scrub I made with lemongrass, honey, ginger, and making a cocktail of the scrub with soda water, a bit of apple cider vinegar, and the Spice Seedlip. At a recent family and friends gathering, it was a super-hit with folks that have never have had alcohol. They LOVED it. But for the gin and whiskey drinkers, they simply asked “why bother, especially considering the price point ?”. So...my take: this is great if you’re a daily whiskey or gin drinker, and want something to drink that’s not alcohol, for whatever reasons, and if you’re willing to experiment with cocktails. Otherwise, if you’re like me and drink only one pour a week anyway..why bother?