Golden color, aroma is slightly sweet with strong cinnamon. The cinnamon flavor is very strong which really dominates the flavor profile. Some oak comes through in the background. Yes it is sweet for a whiskey, but I didn’t think excessively since it is a flavored whiskey. I liked it, but you have to be in the mood for what it is. If you love the atomic fireball candy you will like this, if you don’t you won’t.