The aroma is cinnamon and alcohol. The first sip hits with a burst of sweetness which evaporates quickly, like it's covered in powdered sugar that dissolves on your tongue. After that, strong spicy cinnamon (think Red Hots). Lingering cinnamon/chili spice feeling on the tongue. A bit of slightly herbal woody notes and boozy grains. Light to medium body. Not super sweet overall. A very drinkable bourbon for the price.