Bushmill's Red Bush is sorta like the non-identical twin of the standard Bushmill's white label. The best I can determine both of them are of the same “:juice.” The difference is that the Red is aged only in first fill bourbon barrels, and the traditional white label is aged in bourbon (not only first fill) barrels, and a few sherry casks. To me it compares to how you prefer one of your favorite meal entrees to be prepared. For example, two servings of shrimp scampi being prepared side by side; one with extra butter, the other with extra garlic. Both are shrimp scampi, but with nuances of flavor differences. That is how I view these two Bushmill whiskeys nosing and tasting them side by side. The Red clearly has more oak wood and vanilla influence, and the traditional white label has less vanilla and a slight hint of fruitiness from the sherry casks. (I don't think they use very many sherry casks, for it is truly a “hint” of sherry influence.) Which you prefer I think boils down to which flavor profile you prefer. If you require something more distinct or special, I suggest Black Bush, with 80% malt and a strong sherry influence.