I realize JD has been beaten to death but here's my take. Im not getting into popularity and cultural influence and such, just straight up review. Like many people I drank a lot of this back in the day but never really paid attention to taste/flavor. I recently got some JD rye and thought it was very good so wanted to revisit #7. Neat, has decent legs. Nose I get banana, maple, oily charcoal and a touch of heat. Slightly oily mouthfeel has banana taffy, caramel, maple,oaky char. The sooty character with the sweetness really works for me but it needs more proof. Finishes medium with slight dryness but has remaining burnt banana residue. The charcoal adds dark flavors along with some maple sweetness. I find it enjoyable (Really like the banana taffy) but tastes watered down. I think this stuff would be much better at 90pf. I agree its overpriced ( should be under $20) It is easy to drink and has ok flavor but inflated cost so.... 74/100........Dickel 12 and even Beam Black crush it for less money so really cannot justify purchasing JD