I call this "dangerously smooth" as there is no burn at all. Nothing special about the flavor; it's thin and cheap with minimal finish. The smoothness is the selling point. Won't buy again but looking forward to trying the 10 year version. UPDATE: I have found that this get such better after a few weeks of the initial bottle opening. Much more drinkable and flavorful. UPDATE: 02/09/2016 After getting another bottle I have to upgrade my initial rating as this stuff is much better than I gave credit for! Smooth, caramel, butterscotch, brown sugar and vanilla right off the bat! Refined and rich...I will keep this as a staple!