Intense smokiness and spices (specifically a slight cinnamon spice) on the initial tasting. Not to strong smelling and not that strong of a kick, a lot of the flavor is masked by the intensity of the heat; which is then followed by a hint of smoke flavor. I had to taste multiple times before I could taste what appeared to be (very slight) honey taste. For the price, it could be better but I won't complain too much. It brings an interesting mix to the tongue but not a recommended staple.