First time trying this as I hadn't managed to find a bottle. Had to pay $50 for it, but figured that wasn't too bad based on three hype. Nose starts off fresh baked bread to me. Taste is incredibly smooth. Light cinnamon and nutmeg on the front with a soft rye finish. Low burn, but a lasting one. At $30 list this is 5 star, but since I had to pay almost double I am knocking it down half a point. Still it is fantastic stuff and I would definitely pay $50 to $60 based on other similar Ryes out there. Hype confirmed!