Brown sugar aroma. There's something else but without other tasters comments I can't put my finger on it. You'd think with my big nose I'd be able to smell better 8^( Taste: Alcohol burn, medium sweetness, & light caramel. The longer it is in the mouth the more the caramel flavor comes out. I think it works better as a mixer than a sipper. I'm more interested in sipping rums thus the lower score. Rating is based on neat sipping.